Simple, transparent pricing
Every plan includes unlimited experiments and the full statistics engine. You only scale on traffic, domains and seats.
Start free — no credit card required.
Free
Kick the tires on a single site
- 5,000 visitors / month
- 1 domain
- 1 team member
- Unlimited A/B experiments
- Visual editor
- Real-time results
- Frequentist & Bayesian stats
- Community support
Starter
For small teams getting started
- 50,000 visitors / month
- 3 domains
- 3 team members
- Everything in Free
- Custom conversion goals
- Audience targeting rules
- Split-URL & multivariate tests
- Email support
Growth
For growing businesses and teams
- 250,000 visitors / month
- 10 domains
- 10 team members
- Everything in Starter
- REST API access
- GA4 goal import
- Webhooks
- Priority support
Business
For scale and higher traffic
- 1,000,000 visitors / month
- 50 domains
- 25 team members
- Everything in Growth
- Sample Ratio Mismatch detection
- Advanced targeting
- Audit log
- Onboarding assistance
Agency
For agencies and large portfolios
- 5,000,000 visitors / month
- 200 domains
- 100 team members
- Everything in Business
- Up to 200 domains
- Large team seats
- Dedicated support
- Custom limits on request
Need more than Agency, on-premise, or custom limits? Talk to us.
Frequently asked questions
Is there a free plan?
Yes. The Free plan lets you run unlimited experiments on one domain with up to 5,000 visitors a month — no credit card required.
Can I change plans later?
Yes, you can upgrade or downgrade at any time. Your limits update immediately.
What counts as a visitor?
A unique visitor included in your experiments during the month. The same visitor returning multiple times counts once.
What happens if I reach my limit?
We'll email you as you approach and reach your limit so you can upgrade before tracking is affected.
Ready to run your first test?
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