Comparison
ProveLift vs VWO
VWO is one of the best-known conversion-optimization suites, aimed mostly at mid-market and enterprise teams. ProveLift covers the A/B testing core — visual editor, split-URL tests, targeting, Bayesian and frequentist statistics — at a small-business price, and adds something VWO doesn't have: server-side price testing for WooCommerce, PrestaShop and Magento stores.
Free plan available • No credit card required
At a glance
| ProveLift | VWO | |
|---|---|---|
| Visual editor & split-URL tests | ✓ | ✓ |
| Bayesian + frequentist statistics | ✓ | ✓ |
| Sample-ratio-mismatch (SRM) checks | ✓ | Partial |
| Server-side price testing for stores | ✓ | — |
| Revenue per visitor as deciding metric | ✓ | Partial |
| One-click store plugins (Woo, PrestaShop, Magento) | ✓ | — |
| Free plan | ✓ | Partial |
| Self-serve, no sales call needed | ✓ | Partial |
VWO capabilities are summarized from their public website and documentation and may change — always check their current plans.
Why teams pick ProveLift over VWO
Price
VWO's paid testing plans are typically quoted in the hundreds of dollars per month. ProveLift plans cost a fraction of that, with unlimited experiments on every plan.
Price testing
VWO edits what pages look like. ProveLift can also change the real price a shopper is charged — server-side, consistently through cart and checkout — and score variants on revenue per visitor.
Simplicity
No feature matrix across five products. One snippet, one dashboard, statistics that tell you plainly when a winner is safe to call.
The test VWO can't run: your price
Client-side testing tools change what a page looks like. ProveLift's store plugins change the real price a shopper is charged — applied server-side through WooCommerce, PrestaShop or Magento, consistent from product page to checkout, and judged on revenue per visitor. Pricing is usually the highest-leverage lever a store has, and almost nobody tests it.
How price testing worksWhere VWO is the better fit
A fair comparison cuts both ways — VWO is a strong product, and for some teams it's the right call:
- •A broader enterprise suite: heatmaps, session recordings, surveys and funnels in one platform.
- •Large ecosystem, agency network and enterprise support/SLA options.
- •A better fit if you need SOC-2-audited enterprise procurement and dedicated CSMs.
Frequently asked questions
Can ProveLift really test product prices?
Yes — that's its flagship feature. The store plugin applies each visitor's assigned price through the platform's own pricing hooks (e.g. WooCommerce price filters), so product page, cart and checkout always agree, and orders are attributed to the assigned variant server-side.
Does ProveLift have heatmaps and session recordings?
No. ProveLift focuses on experimentation. If you rely on heatmaps daily, VWO's broader suite may suit you; many teams pair ProveLift with a free analytics/heatmap tool instead.
How hard is it to migrate from VWO?
Recreate your running experiments in ProveLift's visual editor (usually minutes each), swap the snippet, and keep VWO read-only until its tests conclude. There's no data lock-in on either side.
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